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Advertising, promotion, and supplemental aspects of  integrated marketing communications
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Language: English

Book description:

Edition description:
4th ed. of "Advertising, promotion, and supplemental aspects of integrated marketing communications".
Publisher: Includes bibliographical references and index.Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993..
Date: 1997.
Place: Fort Worth
Edition description:
Includes bibliographical references and index.Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
Identifiers:
ISBN 10: 0030103525

Number of pages: 589
Language: English

Belonged to:
"The Dryden Press series in marketing" serie.


This book describes the following items:

Communication In Marketing., Sales Promotion., Advertising., Direct Marketing.,

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