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Managing services marketing
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Language: English

Book description:

Edition description:
3rd ed. of "Managing services marketing".
Publisher: Includes bibliographical references and index..
Date: 1995.
Place: Fort Worth
Edition description:
Includes bibliographical references and index.
Identifiers:
ISBN 10: 0030986664

Number of pages: 680
Language: English

Belonged to:
"The Dryden Press series in marketing" serie.


This book describes the following items:

Service Industries > Marketing > Management.,

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