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The brand gap
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Language: English

Book description:

Edition description:
Rev. ed. of "The brand gap".
Publisher: AIGA -- Cover.Includes bibliographical references (p. 181-187) and index..
Date: 2006.
Place: Berkeley, CA
Edition description:
AIGA -- Cover.Includes bibliographical references (p. 181-187) and index.
ISBN 10: 0321348109
ISBN 13: 9780321348104

Number of pages: 194
Language: English

This book describes the following items:

Brand Name Products, Brand Name Products > Planning, Brand Name Products > Marketing,

More about this book:

Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly get it.--BOOK JACKET

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